To arrange a meeting with Mr. Bob Caspe, you have to go to his website and fill out a form (he’ll be teaching Marketing for Entrepreneurs this semester). During the first session he shared with us the books he read over the break, recommending specially one that changed his life. These are the kind of things you expect from a professor. Another of these things changed my marketing mind forever:

Marketing is the art of buying your customers.

This is how I’ll tackle my entrepreneurial marketing tasks this semester: Selling air to the first customer, buying him into acquiring my product.

I’m in for a thrilling ride.