This morning, like every morning, my various digital devices pushed notifications to me in the first hours after waking up. First thing I do is pick up my Kindle before entering the bathroom. When I turn it on, the current issue of the New York Times has been delivered to my device via “whispersync“, a fancy Amazon word for pushed digital content technology. Today, the last business day of October 2009, the first sentence of the New York Times frontpage reads:
The United States has emerged from the longest economic contraction since Wolrd War II.
The largest stimulus program in the nation’s history has created or saved just over 640,000 jobs, the Obama administration said.
Another good indication that this country is apparently pulling out of the “great recession”, a terminology we’ll possibly use when we tell our kids stories about 2009. The way these notifications are pushed to me every morning make me think of the digital aspect of our lifestyle and how these technologies contribute to widespread innovation and in turn, in a tiny way, to this recovery. I guess the point I’m trying to make here is that crisis and recessions make us think about new, more efficient ways to do everything we do and that unleashes innovation. Then, the achieved innovations fuel the economy and generate growth again. All part of a virtuous cycle that we tend to ignore when we concentrate only on the down times.
These innovations and the digitalization of our interactions with media never cease to amaze me and keep me ticking…even during recessions.